An initiative by HCG Oncology & Nicheminds
Task: To celebrate the spirit of cancer survivors
Execution: Invite survivors from across the globe to shoot a 1-min SelfV (Self-Video) on their smart phones.
The best videos will be aggregated and prizes would be given. Videos will be used as inspiring messages on various forums.
Execution: Campaigns (films, print, outdoor and social) were done to invite the survivors to post videos.
All campaigns were done using real life cancer survivors who had won over cancer.
